Car photography

If you are an active car dealer, you know how important the preparation of a car is for sales success. That's exactly why you should make sure that your vehicle is polished squeaky clean for your car photography. Shampoo the car thoroughly and polish it with a microfiber cloth. Pay particular attention to cleaning the rims and all plastic and rubber parts. Dirty tires can also reduce the quality of your car photography.

In most cases, you will be photographing cars outdoors. Please note that lighting conditions have a significant impact on the effect of your car photography. Direct sunlight, for example, creates extreme light-shadow contrasts and creates additional reflections on the paint. The best time of day would be at sunrise or just before sunset. You should therefore take your pictures at least in the early morning or later afternoon/evening.

Cars are most beautiful when everything reflects and shines. This is partly true for car photography. Always keep an eye on reflections on the paint, change the position of the car if necessary or wait until the next cloud provides slightly softer light.

What details do you want to highlight with your car photography? Look at the vehicle from all sides and think about how the different views are particularly effective. A note: There are standardized views from manufacturers that specify the correct perspectives and shooting angles. Also pay attention to the correct camera height. As with all other objects, shooting “at eye level” is almost always the best choice.

The background has a fundamental influence on the overall effect of your car photography. Ultimately, you want your viewers' attention to be fully focused on the car and not be distracted by anything. Are disturbing elements such as information boards visible? Does the surface look high enough? You have to take all of this into account when recording - unless you use a post-processing solution that automatically does this job for you.

Cars are perfectly styled. It's the details and little things that need your full attention for perfect car photography. Here too, specified settings from the manufacturer's guidelines are very helpful. Additionally, look for details yourself.

In times of digitalization, post-processing your images has taken on completely new dimensions. You can not only influence lighting effects, contrasts and colors. Use an artificial intelligence solution that allows you to crop your vehicles and display them against new backgrounds. In addition, you can add blurring and remove distracting elements and add others - such as license plate inserts.

The CARMERA smartphone app already takes care of many of the recommendations mentioned for you. Thanks to sophisticated user guidance and artificial intelligence, you can achieve perfect results with a simple smartphone.